New strategies in higher education marketing / Thomas J. Hayes, editor.

Format
Book
Language
English
Published/​Created
New York : Haworth Press, c1991.
Description
x, 185 p. : ill. ; 23 cm.

Details

Subject(s)
Related name
Notes
  • Papers presented at 1989 Symposium on the Marketing of Higher Education, held from Nov. 12-14, 1989, in Cincinnati; the 1st in a series sponsored by the American Marketing Association.
  • "Has also been published as Journal of marketing for higher education, v. 3, no. 2, 1991"--P. facing t.p.
Bibliographic references
Includes bibliographical references and index.
Contents
  • Opportunistic marketing in higher education / Thomas J. Wonders, James F. Gyure
  • Perceptions toward marketing higher education : do academic disciplines make a difference? / Raymond E. Taylor, John R. Darling
  • Are U.S. colleges and universities applying marketing techniques properly and within the context of an overall marketing plan? / Leslie A. Goldgehn
  • Academic program review : a market strategy perspective / Robert Cope, George Delaney
  • Multiple positions for an academic institution : a factor analysis approach / William S. Sekely, Rebecca M.J. Yates
  • A guide to effective use of alumni student recruitment / James S. McCoy, David A. Allen, Jr.
  • The enrollment challenge for business schools : an alumni view / Sandra L. Schmidt
  • Enrollment management : the model, the manager, and the message / Jan Jantzen
  • Guidlelines for using market research in college publications / Edward Ziegler
  • Factors and strategies which influence the marketing of successful fund raising programs in small private colleges / Ronald J. Kraus
  • The role of public relations in a successful fund-raising campaign / Michael F. Adams, Larry G. Bumgardner
  • Up the organization / Thomas J. Hayes.
ISBN
1560241985 (alk. paper)
LCCN
91025330
OCLC
24106019
RCP
N - S
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...