Die Markentreue im Konsumgüterbereich / Hartmut Nolte.

Author
Nolte, Hartmut [Browse]
Format
Book
Language
German
Published/​Created
Bochum : Brockmeyer, 1976.
Description
xiii, 718 p. ; tables (part fold.); 21 cm.

Details

Subject(s)
Series
Bochumer wirtschaftswissenschaftliche Studien, Nr. 27
Bibliographic references
Bibliography: p. 687-718.
ISBN
3921543452 :
LCCN
76489940
OCLC
2837827
RCP
N - S
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Supplementary Information