Marketing research : methodological foundations / Gilbert A. Churchill, Jr.

Author
Churchill, Gilbert A. [Browse]
Format
Book
Language
English
Εdition
4th ed.
Published/​Created
Chicago : Dryden Press, c1987.
Description
xx, 896 p. : ill. ; 25 cm.

Details

Subject(s)
Bibliographic references
Includes bibliographical references and index.
ISBN
0030055326
LCCN
85031138
OCLC
13007903
RCP
N - S
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Supplementary Information