A study of advertising responsiveness among upscale blacks and upscale whites, prepared for Black Enterprise Magazine.

Author
Earl G. Graves Marketing & Research [Browse]
Format
Book
Language
English
Published/​Created
[New York, E. G. Graves Pub. Co., 1973]
Description
i, 59, [27] p. 28 cm.

Details

Subject(s)
RCP
N - S
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...

Supplementary Information