Marketing planning and competitive strategy [by] Eugene J. Kelley.

Author
Kelley, Eugene J. [Browse]
Format
Book
Language
English
Published/​Created
Englewood Cliffs, N.J., Prentice-Hall [1972]
Description
xi, 132 p. illus. 23 cm.

Details

Subject(s)
Series
Prentice-Hall Foundations of marketing series.
Bibliographic references
Includes bibliographical references.
ISBN
0135583047
LCCN
70170039
RCP
N - O
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...

Supplementary Information