More sales through advertising; putting advertising on a profitable basis--fixing appropriations and planning compaigns--linking advertising with selling--getting better dealer cooperation.

Format
Book
Language
English
Published/​Created
Chicago, New York [etc.] A. W. Shaw company [c1919]
Description
196 p. illus. 22 cm.

Details

Subject(s)
Related name
A.W. Shaw Company [Browse]
Series
The Shaw selling series, ed. by the Bureau of Business standards, the Shaw publications
Notes
Plates printed on both sides.
LCCN
19019470
OCLC
556929
RCP
N - S
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