Details

Subject(s)

• Strategic planning [Browse]
• Competition [Browse]

Summary note

"A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, "The Elements of Influence" takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike. Charts & art throughout."--BOOK JACKET.

Bibliographic references

Includes bibliographical references (p. [314]-325) and indexes.

Contents

• The Barnstormers
• The Collaborators
• The Playmaker's Standard
• The Case for Playmaking
• The Case for a Standard
• Where Playmaking Got Its Start
• Section I. The Basics of Playmaking
• What's a Play?
• Strategy as Plays
• Compound Strategies
• The Purpose of Plays
• Naming the Plays
• What's a Playmaker?
• Professional Playmakers
• What's a Player?
• The Discipline of Playmaking
• A Little Like Math
• Section II. The Playmaker's Table
• Play Symbols
• Play Locators
• Risk/Reward Ratings
• Play Icons
• Play Definitions
• Related Plays
• Related Terms
• Classes, Subclasses, Plays, and Surrogates
• The Assess Class
• The Detach Subclass
• 1. Pass
• 2. Pause
• The Test Subclass
• 3. Ping
• 4. Trial Balloon
• The Condition Class
• The Divert Subclass
• 5. Deflect
• 6. Leak
• 7. Red Herring
• The Frame Subclass
• 8. Filter
• 9. Recast
• 10. Label
• 11. Screen
• The Freeze Subclass
• 12. Mirror
• 13. Jam
• 14. Bear Hug
• 15. Lantern
• 16. Disco
• The Engage Class
• The Lure Subclass
• 17. Challenge
• 18. Bait
• The Press Subclass
• 19. Fiat
• 20. Crowd
• 21. Peacock
• The Attack Subclass
• 22. Call Out
• 23. Preempt
• 24. Draft
• 25. Crazy Ivan
• Surrogates
• Cyrano de Bergerac
• The Tradeoffs
• 26. Partner
• 27. Proxy
• 28. Plant
• Turning the Table
• Play Type Clusters
• Play Type Pairs
• Section III. Methods and Variables of Playmaking
• The Playmaker's Process
• Step 1. Fit & Friction
• Step 2. Call the Play
• Step 3. Run the Play
• Step 4. Run a Pause
• Step 5. Keep Going or Pass
• Finer Points of Playmaking
• Fit & Friction
• Alpha and Beta Plays
• Harmonic Plays
• Factors at Play
• Tangibles
• Intangibles
• Communication
• Policies
• Stakeholders
• X-Factors
• The Making of The Playmaker's Standard
• Field Observation
• Marketplace Experience
• Literature Review
• Prototype Previews
• Pilot-Testing
• Appendix. Play Action Maps
• Nike's Sweatbox
• I Have a Dream
• Rathergate.

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ISBN

0525949844 (hardcover)

LCCN

2006024463

RCP

C - S

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