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Princeton University Library Catalog
Win with advanced business analytics : creating business value from your data / Jean Paul Isson, Jesse Harriott.
Isson, Jean Paul, 1971-
Hoboken, N.J. : John Wiley & Sons, 2013.
xviii, 398 pages : illustrations ; 24 cm.
Wiley and SAS business series.
[More in this series]
Wiley & SAS business series
Includes bibliographical references and index.
The challenge of business analytics
Pillars of business analytics success : the BASP framework
Aligning key business challenges across the enterprise
Big and little data : different types of intelligence
Who cares about data? : how to uncover insights
Data visualization : presenting information clearly-the convince framework
Analytics implementation : what works and what does not
Voice-of-the-customer analytics and insights
Leveraging digital analytics effectively
Winning with predictive analytics : what works and what does not
Predictive analytics applied to human resources
Social media analytics
The competitive intelligence mandate
Effective analytics communication strategies
Business performance tracking : execution and measurement
Analytics and innovation
Unstructured data analytics : the next frontier
Future of analytics
About the authors
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Win with advanced business analytics [electronic resource] : creating business value from your data / Jean Paul Isson, Jesse Harriott.