Win with advanced business analytics : creating business value from your data / Jean Paul Isson, Jesse Harriott.

Author
Isson, Jean Paul, 1971- [Browse]
Format
Book
Language
English
Published/​Created
Hoboken, N.J. : John Wiley & Sons, 2013.
Description
xviii, 398 pages : illustrations ; 24 cm.

Availability

Copies in the Library

Location Call Number Status Location Service Notes
ReCAP - Remote StorageHD30.28 .I83 2013 Browse related items Request

    Details

    Subject(s)
    Series
    Bibliographic references
    Includes bibliographical references and index.
    Contents
    • Preface
    • Acknowledgments
    • The challenge of business analytics
    • Pillars of business analytics success : the BASP framework
    • Aligning key business challenges across the enterprise
    • Big and little data : different types of intelligence
    • Who cares about data? : how to uncover insights
    • Data visualization : presenting information clearly-the convince framework
    • Analytics implementation : what works and what does not
    • Voice-of-the-customer analytics and insights
    • Leveraging digital analytics effectively
    • Winning with predictive analytics : what works and what does not
    • Predictive analytics applied to human resources
    • Social media analytics
    • The competitive intelligence mandate
    • Mobile analytics
    • Effective analytics communication strategies
    • Business performance tracking : execution and measurement
    • Analytics and innovation
    • Unstructured data analytics : the next frontier
    • Future of analytics
    • About the authors
    • Index.
    ISBN
    • 9781118370605 (cloth)
    • 1118370600 (cloth)
    LCCN
    2012026662
    OCLC
    785081851
    Other standard number
    • 99953038901
    RCP
    C - S
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