Win with advanced business analytics : creating business value from your data / Jean Paul Isson, Jesse Harriott.

Author
Isson, Jean Paul, 1971- [Browse]
Format
Book
Language
English
Published/​Created
Hoboken, N.J. : John Wiley & Sons, 2013.
Description
xviii, 398 pages : illustrations ; 24 cm.

Details

Subject(s)
Related name
Series
Bibliographic references
Includes bibliographical references and index.
Contents
  • Preface
  • Acknowledgments
  • The challenge of business analytics
  • Pillars of business analytics success : the BASP framework
  • Aligning key business challenges across the enterprise
  • Big and little data : different types of intelligence
  • Who cares about data? : how to uncover insights
  • Data visualization : presenting information clearly-the convince framework
  • Analytics implementation : what works and what does not
  • Voice-of-the-customer analytics and insights
  • Leveraging digital analytics effectively
  • Winning with predictive analytics : what works and what does not
  • Predictive analytics applied to human resources
  • Social media analytics
  • The competitive intelligence mandate
  • Mobile analytics
  • Effective analytics communication strategies
  • Business performance tracking : execution and measurement
  • Analytics and innovation
  • Unstructured data analytics : the next frontier
  • Future of analytics
  • About the authors
  • Index.
ISBN
  • 9781118370605 (cloth)
  • 1118370600 (cloth)
LCCN
2012026662
OCLC
785081851
Other standard number
  • 99953038901
RCP
C - S
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