Essential principles for fundraising success : an answer manual for the everyday challenges of raising money / G. Douglass Alexander and Kristina Carlson.

Alexander, G. Douglass, 1946- [Browse]
1st ed.
San Francisco : Jossey-Bass, [2005], ©2005.
xi, 190 pages : illustrations ; 25 cm


Summary note
"Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina J. Carlson - the founders of the successful Internet-based fundraising consulting firm - offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising - developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies." "The book covers a wide range of topics including information about capital campaigns, working with boards and volunteers, annual fundraising, major gifts, planned giving, special events, and grant seeking. Essential Principles for Fundraising Success is filled with actual questions from fundraising professionals and practitioners and answers that demonstrate ways to apply sound fundraising principles in real-life situations and how to avoid common pitfalls. The authors include tools and techniques that you can use to educate others within your organization about all the elements of a successful fundraising program." "The insight found in Essential Principles for Fundraising Success will prove indispensable in the day-to-day job performance of novice and experienced fundraisers alike."--BOOK JACKET.
Bibliographic references
Includes bibliographical references (p. 183) and index.
  • Introduction : purpose and observations
  • 1. Principles of fundraising : time-tested truths
  • 2. Essential fundraising tools : focusing your work
  • 3. The board : where fundraising begins
  • 4. Research : working smarter
  • 5. Annual campaigns : the basis for the future
  • 6. Direct mail : how to build your donor base
  • 7. Special events : making friends, raising funds, and having fun
  • 8. Major gifts : getting to the big gifts
  • 9. Capital campaigns : building success
  • 10. Planned giving : you can do it
  • 11. Foundation grants : writing and other keys to success
  • 12. Corporate dollars : sponsorship, marketing, and more
  • 13. Technology : embrace it
  • 14. Stewardship : saying thanks pays dividends
  • 15. Putting it all together.
0787975842 (alk. paper)
C - S
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...

Supplementary Information