Details

Subject(s)

• International business enterprises—Social aspects—Developing countries [Browse]
• Non-governmental organizations—Developing countries [Browse]
• Poor—Developing countries [Browse]
• Economic assistance—Developing countries [Browse]
• Globalization—Economic aspects—Developing countries [Browse]

Summary note

"In the book and accompanying CD videos, Prahalad presents: why what you know about BOP (Bottom of the Pyramid) markets is wrong; unlocking the "poverty penalty"; the most enduring contributions your company can make; and corporations and BOP entrepreneurs."--BOOK JACKET.

Notes

Subtitles from jacket.

Bibliographic references

Includes bibliographical references and index.

Contents

• Pt. I. The fortune at the bottom of the pyramid
• Ch. 1. The market at the bottom of the pyramid
• Ch. 2. Products and services for the BOP
• Ch. 3. BOP : a global opportunity?
• Ch. 4. The ecosystem for wealth creation
• Ch. 5. Reducing corruption : transaction governance capacity
• Ch. 6. Development as social transformation
• Pt. II. Innovative practices at the bottom of the pyramid
• Sect. I. The market at the bottom of the pyramid
• Sect. II. Known problems and known solutions : what is the missing link?
• Sect. III. Known problems and unique solutions
• Sect. IV. Known problems and systemwide reform
• Sect. V. Scaling innovations
• Sect. VI. Creating enabling conditions for the development of the private sector
• Pt. III. CD.

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ISBN

0131467506 (case)

LCCN

2004054591

OCLC

61240170

RCP

C - S

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