Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens / Anne Sutherland, Beth Thompson.

Author
Sutherland, Anne, 1963- [Browse]
Format
Book
Language
English
Published/​Created
New York : McGraw-Hill, [2003], ©2003.
Description
xiii, 192 pages ; 24 cm

Details

Subject(s)
Notes
"Originally published by McGraw-Hill Ryerson in Canada in 2001"--Copyright page.
Bibliographic references
Includes bibliographical references (p. 179-182) and index.
Contents
  • Welcome to Kidfluence
  • Ch. 1. Looking Back: 20th Century Parents and Kids
  • Ch. 2. Today's Families: Variations on a Theme
  • Ch. 3. Modern-Day Experiences of Kids
  • Ch. 4. The Wired World: Its Impact on Kids
  • Ch. 5. Influence in Action
  • Ch. 6. Why Kids Mean Business
  • Ch. 7. Kids Buying Kid Stuff
  • Ch. 8. Kids Influencing Family Purchases
  • Ch. 9. Kids as Future Purchasers
  • Ch. 10. The Adults of Tomorrow
  • Ch. 11. Coming Full Circle
  • Case Studies.
ISBN
0071416226 (acid-free paper)
LCCN
2003051033
OCLC
52079807
RCP
C - S
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