Details

Subject(s)

• Electronic commerce—United States [Browse]
• Electronic commerce—United States—Case studies [Browse]
• Business enterprises—United States—Computer network resources [Browse]

Related name

• Conference Board [Browse]

Series

• Conference Board report ; no. 1325-02-RR. [More in this series]
• Research report ; R-1325-02-RR

Bibliographic references

Includes bibliographical references.

Contents

• Key findings
• Technology and the sales and marketing organization
• The web site and the distribution partner
• Customer relationship issues
• Brave new worker? Recruiting and educating the e-nabled sales and marketing employee
• Measuring results
• Case study: Xerox
• Profile of survey respondents.

Show 5 more Contents items

Other title(s)

E-nabling the sales and marketing force

OCLC

51282720

RCP

C - S

Statement on responsible collection description

Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...