Details

Subject(s)

• Consumer satisfaction [Browse]
• Customer relations [Browse]

Related name

Sheth, Jagdish N. [Browse]

Summary note

"UPS ... 3M ... Caterpillar ... Among today's foremost global corporations, these members of Fortune's most-admired companies list have established reputations for combining exceptional customer value with impressive corporate profits. ValueSpace goes behind the scenes of these and other customer loyalty leaders, discussing strategy with senior executives - and observing those strategies in action - to construct a blueprint for market success in today's fiercely competitive, global business environment." "What emerges is a portrait of corporate success, of gaining maximum value from each corporate resource and passing that value along - to customers, shareholders, and employees alike." "Decision makers at every level can look to these illuminating interviews and analyses to discover specific answers and proven solutions."--BOOK JACKET.

Bibliographic references

Includes bibliographical references and index.

Contents

• Pt. 1. ValueSpace: A Mandate for Value Creation
• Ch. 1. ValueSpace: The Magic Land for Winning Customers
• Ch. 2. A Framework for Creating ValueSpace
• Pt. 2. Understanding ValueSpace Strategy
• Ch. 3. Customer Centeredness: The Launching Pad for ValueSpace
• Ch. 4. Performance ValueSpace
• Ch. 5. Price ValueSpace
• Ch. 6. Personalization ValueSpace
• Ch. 7. ValueSpace Expanders
• Pt. 3. Three Company Profiles in ValueSpace
• Ch. 8. Caterpillar, Inc.: Rock-Solid ValueSpace from Yellow Iron
• Ch. 9. United Parcel Service: Big Brown's Package for Customer ValueSpace
• Ch. 10. Fossil: Crafting Customer ValueSpace in Niche Markets
• Pt. 4. A Blueprint for Action
• Ch. 11. ValueSpace Building Processes
• Ch. 12. Customer Value, Value Discipline, and the Pursuit of Excellence
• Ch. 13. A Roadmap for Action. Epilogue: ValueSpace: The Science and the Art.

Show 14 more Contents items

Other title(s)

Value space

ISBN

0071375279 :

LCCN

2001269886

OCLC

47144655

RCP

C - S

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