Appraising the economic and social effects of advertising : a review of issues and evidence / Prepared by Michael Pearce, Scott M. Cunningham [and] Avon Miller under the supervision of Robert D. Buzzell [and] Stephen A. Greyser.

Author
Pearce, Michael [Browse]
Format
Book
Language
English
Published/​Created
[Cambridge, Mass.] : [Marketing Science Institute], 1971.
Description
1 volume (various pagings) ; 28 cm.

Details

Subject(s)
Related name
Series
Marketing Science Institute. Staff report. [More in this series]
Bibliographic references
Bibliographical footnotes.
OCLC
759746
RCP
C - S
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