Marketing planning and competitive strategy / [by] Eugene J. Kelley.

Author
Kelley, Eugene J. [Browse]
Format
Book
Language
English
Published/​Created
Englewood Cliffs, N.J. : Prentice-Hall, [1972]
Description
xi, 132 pages : illustrations ; 23 cm.

Details

Subject(s)
Series
Prentice-Hall foundations of marketing series. [More in this series]
Bibliographic references
Includes bibliographical references.
ISBN
0135583047
LCCN
70170039
OCLC
216642
RCP
C - S
Statement on language in description
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