Details

Subject(s)

• Mass media and language [Browse]
• Metaphor [Browse]

Series

Hampton Press communication series. [More in this series]

Bibliographic references

Includes bibliographical references and index.

Contents

• Foreword / Neil Postman
• Sect. 1. The Power of Metaphor. 1. The Intimate Relations Between Metaphor and Media. 2. New Media Redescribing the World. 3. From Print to Electronic Descriptions of the World. 4. Metalanguages of Paradox: McLuhan and Derrida. 5. A Media Ecology History of Metaphor. 6. Theories of Metaphor. 7. How To Do a Metaphorical Analysis
• Sect. 2. Media and Metaphors. 8. Deep Metaphors for Television. 9. Why Television Is Not a Text. 10. Hot and Cool Media - Reworking McLuhan. 11. Will the Media Create a Global Village? 12. Life is a Drama - The TV Generation's Metaphor. 13. Is Childhood Disappearing Out Here in Televisionland? 14. Has Metaphor Collapsed? 15. The Fable of the Electric Maps and the Mutating Territory. 16. The Technological Race as Metaphor. 17. Virtual reality As Metaphor. 18. The Conduit Metaphor and "Education Reform"
• Sect. 3. Computers and Metaphors. 19. The Chameleon Computer.
• 20. Computer Metaphors that Undermine Human Identity. 21. The Cyberspace Metaphor: A Skeptic's View. 22. Metaphors Converging on the Internet. 23. The Information Superhighway as Metaphor. 24. The Computer Virus as Metaphor. 25. Artificial Intelligence - Metaphor or Oxymoron? 26. The Computer a Savior and as Spy: Superimposed Metaphors in the News. 27. Why We Should Distrust Computers
• Sect. 4. Metaphors in Education and Knowledge. 28. Is Life a Game? Notes on a Master metaphor. 29. Hardball and Softball as Metaphors. 30. From the Road to the Fast Track - American Metaphors of Life. 31. The Fast Food Franchise as Metaphor. 32. McMetaphors. 33. Confessions of a Metaphoraholic. 34. The Generation X and Boomers Metaphor. 35. The Nineties - An Empty Metaphor Waiting to be Filled. 36. The Metaphor of the Market
• Sect. 5. Metaphors in Education and Knowledge. 37. Economic Metaphors for Education. 38. Structure: The Intellectual's Metaphor.
• 39. The Projection Metaphor in Psychology. 40. The Jigsaw Puzzle as a Metaphor for Knowledge
• Sect. 6. Language Describing itself. 41. Our Inflationary Language. 42. Stalking the Wild Metaphor. 43. Is Language a Game? 44. Metaphors by the Seashore.

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ISBN

• 1572731222
• 1572731230 (pbk.)

LCCN

99018902

OCLC

40838727

RCP

C - S

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