Details

Subject(s)

• Chrysler Corporation—Management [Browse]
• Automobile industry and trade—United States—Management [Browse]
• Corporate turnarounds—United States [Browse]

Summary note

• Lutz tells how Chrysler in the early '90s recovered from a second near-death experience to go on and post record profits, emerging as Forbes magazine's "Company of the Year." He credits this remarkable turnaround to Chrysler's having embraced (at his urging) a deliberately "schizophrenic" corporate culture: tough, buttoned-down financial controls coupled with a rock-the-boat, provocative, highly creative product development process.
• Guts explains how and why every organization must cultivate a "split personality" combining common sense with freewheeling creativity. It defines the leader's role in maintaining a healthy balance between the two. And it argues that a dynamic tension between them is the prime attribute that enables top-performing companies to introduce new products and achieve record profits.

Notes

Includes index.

Contents

• Foreword / Bob Eaton
• Pt. I. The Story of Chrysler's Second Turnaround
• Pt. II. Lutz's Immutable Laws of Business
• Pt. III. Lutz's Corollaries, or "The Rest of the Story!"
• Epilogue: DaimlerChrysler: The Beginning of a New World Order for Business?

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ISBN

0471295612 (cloth : alk. paper)

LCCN

98029124

OCLC

39368458

RCP

C - S

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