Details

Subject(s)

• Amelio, Gil [Browse]
• Executives—United States—Biography [Browse]
• Apple Computer, Inc—Management [Browse]
• Computer industry—United States—Management—Case studies [Browse]

Related name

• Simon, William L., 1930- [Browse]

Summary note

• On the Firing Line: My 500 Days at Apple is Gil Amelio's recollection of what happened, told from his unique perspective as the occupant of Apple's hot seat. This is the revealing story of how a proven high-technology turnaround artist took on the biggest challenge of his career - and perhaps his life.
• Nothing could have prepared Amelio for the chaos that greeted him when he took over as CEO. First there was the reversal he suffered at the hands of the in-house legal staff from day one that rendered his highly touted compensation package a sham. Then, rapidly, came the spiraling maelstrom of problems - financial, organizational, and creative - that threatened daily to sweep him and Apple into oblivion.
• Amelio quickly uncovered the truth that the company was hemorrhaging both dollars and talent. He immediately plunged into a multifaceted rescue effort that included an extensive fund-raising campaign to solve Apple's cashflow problem and fevered negotiations for a new Macintosh operating system with luminaries such as Jean-Louis Gassee, Bill Gates, and Steve Jobs.
• In his own words, Amelio exposes a company that continually undermines its own best efforts, with financial officers using out-of-date systems that take weeks to process the most elementary data and sales executives being accused of "channel stuffing" - strong-arming retailers to buy computers they didn't need in order to make the company's quarterly sales look better.

Notes

Includes index.

ISBN

0887309186

LCCN

98015251

OCLC

38752974

RCP

C - S

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