Details

Subject(s)

• Marketing—Cross-cultural studies [Browse]
• Export marketing—Cross-cultural studies [Browse]

Bibliographic references

Includes bibliographical references (p. 333-363) and index.

Contents

• Foreword / Hans Thorelli
• Ch. 1. Culture Impacts of Markets: Pitfalls and Potentials
• Ch. 2. The Standardization versus Adaptation Debate: Wherefore Art Thou Now?
• Ch. 3. Cross-Cultural Negotiations
• Ch. 4. Cross-Cultural Dimensions of Marketing Research
• Ch. 5. Cross-Cultural Aspects of Products
• Ch. 6. Cross-Cultural Influences on Advertising
• Ch. 7. Cross-Cultural Aspects of Trade Fairs
• Ch. 8. Cross-Cultural Sales Promotional Techniques
• Ch. 9. Cross-Cultural Issues in Sales and Sales Management
• Ch. 10. A Cross-Cultural View of Channels of Distribution
• Ch. 11. Pricing
• Ch. 12. Cross-Cultural Aspects of Services Marketing
• Ch. 13. Cross-Cultural Implications of the Aftermarket
• Ch. 14. Cross-Cultural Dimensions of Service Quality
• Ch. 15. Green Marketing.

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ISBN

• 0789001543 (hardcover : alk. paper)
• 078900285X (pbk. : alk. paper)

LCCN

97010774

OCLC

36672010

RCP

C - S

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