What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher.

Author
Acuff, Dan S., 1942- [Browse]
Format
Book
Language
English
Published/​Created
New York : Free Press, [1997], ©1997.
Description
206 pages : illustrations ; 24 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
ReCAP - Remote StorageHF5415.32 .A25 1997 Browse related items Request

    Details

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    Summary note
    • Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you - among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ and why kids of all ages love slapstick.
    • Special features include an innovative matrix for speedy, accurate product analysis and program development; a clear, step-by-step process for making decisions that increase your product's appeal to kids; and tools and techniques for creating characters that kids love.
    Bibliographic references
    Includes bibliographical references (p. 195-197) and index.
    ISBN
    0684834480
    LCCN
    97033491
    OCLC
    37442883
    RCP
    C - O
    Statement on language in description
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