Details

Subject(s)

• Child consumers [Browse]
• New products [Browse]
• Child development [Browse]
• Cognition in children [Browse]

Related name

• Reiher, Robert H. [Browse]

Summary note

• Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you - among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ and why kids of all ages love slapstick.
• Special features include an innovative matrix for speedy, accurate product analysis and program development; a clear, step-by-step process for making decisions that increase your product's appeal to kids; and tools and techniques for creating characters that kids love.

Bibliographic references

Includes bibliographical references (p. 195-197) and index.

ISBN

0684834480

LCCN

97033491

OCLC

37442883

RCP

C - O

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