Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw.

Author
Upshaw, Lynn B., 1947- [Browse]
Format
Book
Language
English
Published/​Created
New York : John Wiley, 1995.
Description
xiv, 354 pages : illustrations ; 23 cm

Details

Subject(s)
Bibliographic references
Includes bibliographical references and index.
ISBN
047104220X (alk. paper)
LCCN
95017302
OCLC
32394738
RCP
C - S
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...

Supplementary Information