Details

Subject(s)

• Publishers and publishing—Handbooks, manuals, etc [Browse]
• Advertising—Books—Handbooks, manuals, etc [Browse]
• Books—Marketing—Handbooks, manuals, etc [Browse]
• Direct marketing—Handbooks, manuals, etc [Browse]
• Advertising, Direct-mail—Handbooks, manuals, etc [Browse]
• Periodicals—Marketing—Handbooks, manuals, etc [Browse]

Series

Professional editing and publishing series. [More in this series]

Notes

Includes index.

Bibliographic references

Bibliography: p. 232-233.

ISBN

0894950797 :

LCCN

86027471

OCLC

14932525

RCP

C - S

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