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Knowledge development in marketing : the MSI experience / Paul N. Bloom.
Author
Bloom, Paul N.
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Format
Book
Language
English
Published/Created
Lexington, Mass. : Lexington Books, [1987], ©1987.
Description
xvi, 238 pages ; 24 cm
Details
Subject(s)
Marketing research
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Marketing Science Institute
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Related name
Marketing Science Institute
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Notes
Includes index.
Bibliographic references
Bibliography: p. [211]-227.
ISBN
0669125814 (alk. paper)
LCCN
85045938
OCLC
15366827
RCP
C - O
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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Knowledge development in marketing : the MSI experience / Paul N. Bloom.
id
994779443506421
Knowledge development in marketing : the MSI experience / Paul N. Bloom.
id
SCSB-7080299