Strategic marketing management / Alexander Chernev ; [foreword by Philip Kotler].

Author
Chernev, Alexander [Browse]
Format
Book
Language
English
Εdition
7th ed.
Published/​Created
[Chicago, Ill.] : Cerebellum Press, 2012.
Description
vi, 246 pages : illustrations ; 27 cm

Details

Subject(s)
Bibliographic references
Includes bibliographical references and index.
ISBN
  • 9781936572168 (hbk.)
  • 1936572168 (hbk.)
  • 9781936572151 (pbk.)
  • 193657215X (pbk.)
OCLC
823937010
RCP
C - S
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Supplementary Information