Details

Subject(s)

• Campaign management—United States [Browse]

Related name

• Shea, Daniel M. [Browse]

Series

• Praeger studies in political communication. [More in this series]
• Praeger studies in political communication, 1062-5623 [More in this series]

Summary note

"In 2008, Barack Obama's election team sent perhaps a billion emails to some 13 million addresses; the social networking site Facebook was deployed to get out the vote; and campaign operatives across the political spectrum were trying to figure out how they could "micro-target" persuadable voters in pursuit of victory. Political campaigning continues to reinvent itself at a furious pace and in fascinating ways, becoming more professional and more technologically driven with each election cycle." "Updated for the Obama age of political campaigning, Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Fourth Edition remains mandatory reading for anyone interested in the electoral process---campaign professionals; activists at the local, state, and national levels; and scholars of American politics and communication." "Campaign Craft, Fourth Edition begins with campaign planning and moves to resource and strategic considerations. This text covers contemporary campaign techniques from every angle, ranging from street-level voter contact to emerging trends in political technology. The Fourth Edition provides an in-depth illustration of campaign strategy, including the latest in netroots organizing and Web 2.0 outreach."--BOOK JACKET.

Bibliographic references

Includes bibliographical references and index.

Contents

• Part I. Campaign Preliminaries
• 1. The Campaign Plan
• 2. The Context of the Race
• 3. Opposition Research
• Part II. Strategic Thinking
• 4. Segment Analysis
• 5. Campaign Polling
• 6. Voter Targeting
• Part III. Contact
• 7. Fund-raising Strategies and Tactics
• 8. Strategic Communications
• 9. Earned Media
• 10. Direct Voter Contact.

Show 10 more Contents items

ISBN

• 9780313383434 (hardcopy : alk. paper)
• 031338343X (hardcopy : alk. paper)
• 9780313383441 (ebook)
• 0313383448 (ebook)

LCCN

2010004225

OCLC

519831362

Other standard number

• 99938457451

RCP

C - O

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