<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:title>Desnudez en los anuncios publicitarios : ¿cómo afecta la recordación de marca, actitudes y comportamiento de elección?</dc:title><dc:creator>Merchán Borbón, Carolina</dc:creator><dc:creator>Navarro Prieto, Claudia Patricia</dc:creator><dc:creator>Universidad de los Andes (Colombia).</dc:creator><dc:language>Spanish</dc:language><dc:format>Book</dc:format><dc:date>2009</dc:date><dc:publisher>Bogotá : Universidad de los Andes, Facultad de Administración, 2009.</dc:publisher><dc:subject>Sex in advertising</dc:subject><dc:subject>Nudity—Economic aspects</dc:subject><dc:subject>Mass media and sex</dc:subject><dc:type>Book</dc:type></oai_dc:dc>