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Desnudez en los anuncios publicitarios : ¿cómo afecta la recordación de marca, actitudes y comportamiento de elección? / Carolina Merchán Borbón, Claudia Patricia Navarro Prieto ; asesor, Gabriel Pérez Cifuentes.
Author
Merchán Borbón, Carolina, 1983-
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Format
Book
Language
Spanish
Published/Created
Bogotá : Universidad de los Andes, Facultad de Administración, 2009.
Description
vi, 77 pages : illustrations ; 23 cm.
Details
Subject(s)
Sex in advertising
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Nudity
—
Economic aspects
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Mass media and sex
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Related name
Navarro Prieto, Claudia Patricia, 1981-
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Universidad de los Andes (Colombia). Fac. de Administración
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Series
Mejores proyectos de grado 38.
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Mejores proyectos de grado ; 38
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Bibliographic references
Includes bibliographical references (pages 36-39).
Action note
Committed to retain in perpetuity — ReCAP Shared Collection (HUL)
OCLC
710001409
RCP
H - S
Statement on responsible collection description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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