Desnudez en los anuncios publicitarios : ¿cómo afecta la recordación de marca, actitudes y comportamiento de elección? / Carolina Merchán Borbón, Claudia Patricia Navarro Prieto ; asesor, Gabriel Pérez Cifuentes.

Author
Merchán Borbón, Carolina, 1983- [Browse]
Format
Book
Language
Spanish
Published/​Created
Bogotá : Universidad de los Andes, Facultad de Administración, 2009.
Description
vi, 77 pages : illustrations ; 23 cm.

Details

Subject(s)
Series
Bibliographic references
Includes bibliographical references (pages 36-39).
Action note
Committed to retain in perpetuity — ReCAP Shared Collection (HUL)
OCLC
710001409
RCP
H - S
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