Details

Subject(s)

• Advertising [Browse]

Related name

• Frith, Katherine Toland [Browse]

Series

• Counterpoints (New York, N.Y.) v. 54. [More in this series]
• Counterpoints, 1058-1634 ; vol. 54

Summary note

"Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves."--BOOK JACKET.

Bibliographic references

Includes bibliographical references.

Action note

Committed to retain in perpetuity — ReCAP Shared Collection (HUL)

Contents

• Undressing the ad: reading culture in advertising / Katherine T. Frith
• Finding the path to signification: undressing a Nissan Pathfinder direct mail package / Elizabeth Pauline Lester
• Sponsorship, globalization, and the Summer Olympics / Matthew P. McAllister
• The Paco man and what is remembered; new readings of a hybrid language / Morris B. Holbrook and Barbara B. Stern
• As soft as straight gets; African American women and mainstream beauty standards in haircare advertising / Ernest M. Mayes
• We can't duck the issue; imbedded advertising in the motion pictures / Linda K. Fuller
• Ideology in public service advertisements / Chemi Montes-Armenteros
• The cultural politics of prevention: reading anti-drug PSAs / Michael J. Ludwig
• The diesel jeans and workwear advertising campaign and the commodification of resistance / Daniel R. Nicholson
• Cultural capital; the cultural economy of U.S. advertising / Christian Vermehren
• The secret of my desire: gender, class, and sexuality in lingerie catalogs / Angharad N. Valdivia.

Show 8 more Contents items

ISBN

0820437557 (pbk. : alk. paper)

LCCN

^^^97008541^

OCLC

36695186

RCP

H - S

Statement on responsible collection description

Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...