Political marketing and communication / Philippe J. Maarek.

Author
Maarek, Philippe J. [Browse]
Uniform title
Format
Book
Language
English
Published/​Created
London : John Libbey, c1995.
Description
x, 246 p. : ill. ; 24 cm.

Copies in the Library

Location Call Number Status
ReCAP - Remote StorageJF2112.A4 M32 1995 Browse related items Request

    Details

    Subject(s)
    Summary note
    Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
    Notes
    "This book is an adaptation written by the author of his book, Communication et marketing de l'homme politique." -- t.p. verso.
    Bibliographic references
    Includes bibliographical references (p. [231]-235) and index.
    Action note
    Committed to retain in perpetuity — ReCAP Shared Collection (HUL)
    Contents
    • Pt. 1. The Rise of Modern Political Communication
    • Ch. 1. Birth and rise of political marketing in the United States
    • Pt. 2. The Foundations of Modern Political Marketing
    • Ch. 2. Political marketing: a global approach
    • Ch. 3. The means of analysis and information
    • Pt. 3. Political Marketing Tools
    • Ch. 4. The traditional tools
    • Ch. 5. The audio-visual tools
    • Ch. 6. Direct marketing methods
    • Pt. 4. The Distinctive Features of Election Campaigns
    • Ch. 7. The structure and actual organization of the campaign
    • Ch. 8. The particularities of local campaigns.
    ISBN
    0861963776
    LCCN
    gb^95038845^
    OCLC
    32734993
    RCP
    H - S
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