Details

Subject(s)

• Local elections—United States—Handbooks, manuals, etc [Browse]
• Campaign management—United States—Handbooks, manuals, etc [Browse]

Related name

• Holstein, Michael E. [Browse]

Summary note

"The Campaign Manager is based on the author's three terms as mayor and her numerous successes in managing campaigns. This book is supportive of both candidates and issues and gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media."--Jacket.

Bibliographic references

Includes bibliographical references (p. 279-280) and index.

Action note

Committed to retain in perpetuity — ReCAP Shared Collection (HUL)

Contents

• The campaign team
• The campaign brochure
• The volunteer organization
• Fund-raising
• Lawn signs
• Precinct analysis: the sinners, the saints, and the saveables
• Canvassing
• Getting-out-the-vote (GOTV)
• Direct mail --Media
• The candidate
• The issue-based campaign
• The campaign flowchart
• After the ball.

Show 10 more Contents items

ISBN

0813368480 (pbk. : alk. paper)

LCCN

^^^99034784^

OCLC

41497128

RCP

H - S

Statement on language in description

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