Details

Series

• China in verandering ; 3. [More in this series]
• China in Change Series 3

Summary note

Chinese culture and Western culture differ in many ways. This will not change in the longer term. Matching needs and added value between China and other countries is therefore not an easy task. This book offers an expert's insights into these differences. The intrinsic obstacles to doing business in the Western way are analyzed. Dutch enterprises can compensate for those intrinsic blocks in areas where they have top expertise that is recognized internationally, maintaining top value by pioneering in innovative processes. As a reflective practitioner with experience in running large-scale and complex projects in China, Van Gunsteren shows why smaller players such as the Dutch, the Scandinavians, and the Swiss, can do better than others in the match between what China needs longer term and what foreign companies can offer. An example of how things could work out well is given for a Dutch engineering and consultancy company, DHV.

Bibliographic references

Includes bibliographical references (pages 153-155).

ISBN

• 9789079578252
• 9079578258

OCLC

711831487

RCP

H - S

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