The laws behind advertising : leading lawyers on advising clients, understanding the law, and building a strong campaign.

Format
Book
Language
English
Published/​Created
[Boston, MA] : Aspatore Books, c2006.
Description
78 p. ; 22 cm.

Details

Subject(s)
Series
Inside the minds
Contents
  • An overview of the components, laws, and other complexities of advertising law / Diana Lee Bixler
  • "No" is not an answer / Linda A. Goldstein
  • Navigating the advertising law landscape: communication, promotion, advertising clearance, trademark, unfair competition, false and deceptive advertising laws, and you / Liisa M. Thomas
  • The business of an advertising lawyer / Dandra D. Morar
  • Building strong and successful client relationships / William H. Millard.
ISBN
  • 1596224622
  • 9781596224629
LCCN
^^2006923701
OCLC
181424004
RCP
H - S
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Supplementary Information