Details

Subject(s)

• United States Congress—Elections [Browse]
• Political campaigns—United States [Browse]
• Campaign funds—United States [Browse]
• Political action committees—United States [Browse]

Bibliographic references

Includes bibliographical references (p. 288-317) and indexes.

Action note

Committed to retain in perpetuity — ReCAP Shared Collection (HUL)

Contents

• 1. Strategic Context 8
• Candidate-Centered Campaign 8
• Institutional Framework 10
• Political Culture 19
• Campaign Technology 21
• Political Setting 23
• Recent Congressional Elections 28
• 2. Candidates and Nominations 36
• Strategic Ambition 37
• Passing the Primary Test 49
• Nominations, Elections, and Representation 56
• Senate 66
• 3. Anatomy of a Campaign 70
• Campaign Organizations 71
• Campaign Budgets 80
• Senate Campaigns 82
• 4. Parties Campaign 84
• National Agenda Setting 85
• National, Congressional, and Senatorial Campaign Committees 88
• Strategy, Decision Making, and Targeting 90
• Campaign Contributions and Coordinated Expenditures 93
• Campaign Services 100
• Independent Expenditures and Issue Advocacy 111
• Impact of Party Campaigning 115
• 5. Interests Campaign 120
• Rise of PACs 121
• Strategy, Decision Making, and Targeting 126
• Contributions 133
• Campaign Services 137
• Independent Expenditures and Issue Advocacy 140
• Impact of Interest Group Activity 146
• 6. Campaign for Resources 150
• Inequalities in Resources 151
• House Incumbents 154
• House Challengers 163
• Candidates for Open House Seats 170
• Senate Campaigns 175
• 7. Campaign Strategy 180
• Voting Behavior 180
• Voters and Campaign Strategy 184
• Gauging Public Opinion 186
• Voter Targeting 189
• Message 192
• 8. Campaign Communications 204
• Television Advertising 205
• Radio Advertising 210
• Newspaper Advertising 211
• Direct-Mail Advertising 212
• Internet 213
• Free Media 215
• Field Work 219
• Importance of Different Communications Techniques 220
• 9. Candidates, Campaigns, and Electoral Success 225
• House Incumbent Campaigns 226
• House Challenger Campaigns 231
• House Open-Seat Campaigns 237
• Senate Campaigns 239
• Claiming Credit and Placing Blame 243
• 10. Elections and Governance 249
• Permanent Campaign 249
• A Decentralized Congress 252
• Political Parties as Centralizing Agents 256
• Responsiveness, Responsibility, and Public Policy 257
• 11. Campaign Reform 265
• Case for Reform 265
• Recommendations 275
• Prospects for Reform 283.

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ISBN

1568025343 (paper)

LCCN

^^^00020410^

OCLC

43227339

RCP

H - S

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