Congressional elections : campaigning at home and in Washington / Paul S. Herrnson.

Author
Herrnson, Paul S., 1958- [Browse]
Format
Book
Language
English
Εdition
3rd ed.
Published/​Created
Washington, D.C. : CQ Press, 2000.
Description
xii, 332 p. : ill. ; 23 cm.

Availability

Copies in the Library

Location Call Number Status Location Service Notes
ReCAP - Remote StorageJK1976 .H47 2000 Browse related items Request

    Details

    Subject(s)
    Bibliographic references
    Includes bibliographical references (p. 288-317) and indexes.
    Action note
    Committed to retain in perpetuity — ReCAP Shared Collection (HUL)
    Contents
    • 1. Strategic Context 8
    • Candidate-Centered Campaign 8
    • Institutional Framework 10
    • Political Culture 19
    • Campaign Technology 21
    • Political Setting 23
    • Recent Congressional Elections 28
    • 2. Candidates and Nominations 36
    • Strategic Ambition 37
    • Passing the Primary Test 49
    • Nominations, Elections, and Representation 56
    • Senate 66
    • 3. Anatomy of a Campaign 70
    • Campaign Organizations 71
    • Campaign Budgets 80
    • Senate Campaigns 82
    • 4. Parties Campaign 84
    • National Agenda Setting 85
    • National, Congressional, and Senatorial Campaign Committees 88
    • Strategy, Decision Making, and Targeting 90
    • Campaign Contributions and Coordinated Expenditures 93
    • Campaign Services 100
    • Independent Expenditures and Issue Advocacy 111
    • Impact of Party Campaigning 115
    • 5. Interests Campaign 120
    • Rise of PACs 121
    • Strategy, Decision Making, and Targeting 126
    • Contributions 133
    • Campaign Services 137
    • Independent Expenditures and Issue Advocacy 140
    • Impact of Interest Group Activity 146
    • 6. Campaign for Resources 150
    • Inequalities in Resources 151
    • House Incumbents 154
    • House Challengers 163
    • Candidates for Open House Seats 170
    • Senate Campaigns 175
    • 7. Campaign Strategy 180
    • Voting Behavior 180
    • Voters and Campaign Strategy 184
    • Gauging Public Opinion 186
    • Voter Targeting 189
    • Message 192
    • 8. Campaign Communications 204
    • Television Advertising 205
    • Radio Advertising 210
    • Newspaper Advertising 211
    • Direct-Mail Advertising 212
    • Internet 213
    • Free Media 215
    • Field Work 219
    • Importance of Different Communications Techniques 220
    • 9. Candidates, Campaigns, and Electoral Success 225
    • House Incumbent Campaigns 226
    • House Challenger Campaigns 231
    • House Open-Seat Campaigns 237
    • Senate Campaigns 239
    • Claiming Credit and Placing Blame 243
    • 10. Elections and Governance 249
    • Permanent Campaign 249
    • A Decentralized Congress 252
    • Political Parties as Centralizing Agents 256
    • Responsiveness, Responsibility, and Public Policy 257
    • 11. Campaign Reform 265
    • Case for Reform 265
    • Recommendations 275
    • Prospects for Reform 283.
    ISBN
    1568025343 (paper)
    LCCN
    ^^^00020410^
    OCLC
    43227339
    RCP
    H - S
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