Skip to search
Skip to main content
Catalog
Help
Feedback
Your Account
Library Account
Bookmarks
(
0
)
Search History
Search in
Keyword
Title (keyword)
Author (keyword)
Subject (keyword)
Title starts with
Subject (browse)
Author (browse)
Author (sorted by title)
Call number (browse)
search for
Search
Advanced Search
Bookmarks
(
0
)
Princeton University Library Catalog
Start over
Cite
Send
to
SMS
Email
EndNote
RefWorks
RIS
Printer
Bookmark
The Marvel Studios phenomenon : inside a transmedia universe / Martin Flanagan, Mike McKenny, and Andrew Livingstone.
Author
Flanagan, Martin
[Browse]
Format
Book
Language
English
Published/Created
New York : Bloomsbury Academic, 2016.
Description
xii, 268 pages ; 24 cm
Availability
Available Online
Bloomsbury Screen Studies US
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
PN1999.M25 F68 2016
Browse related items
Request
Details
Subject(s)
Marvel Studios
—
History
[Browse]
Motion picture industry
—
United States
—
History
[Browse]
Author
Livingstone, Andrew, 1987-
[Browse]
McKenny, Mike
[Browse]
Summary note
"The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, and latterly, successful subsidiary of a vast entertainment empire. As it drives the process whereby large-scale cinematic practice encounters a converged entertainment age, what kind of organization is Marvel Studios? How does it co-ordinate a transmedia storyworld to the satisfaction of niche fan communities as well as a popular audience?"-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
Contents
Machine generated contents note: Introduction: The Road to Marvel Studios
1. 'Films Lead Policy': Marvel's Industrial (R)evolution and the Birth of a Studio
2. An Organization of Storytellers: The Marvel Story, According to Marvel
3. 'Doth Mother know you weareth her drapes?': The Genre Tactics of Marvel Studios
4. Captains America
5. Teams/Screens
6. Star-Lord, Who?: Guardians of the Galaxy
Raiding the 'B-List' for New
Legends
7. 'A Little Old-Fashioned: Marvel Studios and Pixar
8. Tie-ins, Tie-ups and Let-downs: Marvel's Transmedia Empire
Conclusion
Appendix: Timeline.
Show 10 more Contents items
ISBN
9781501311895 (hardcover)
1501311891 (hardcover)
LCCN
2015041803
OCLC
921033683
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
Read more...
Other views
Staff view
Ask a Question
Suggest a Correction
Report Harmful Language
Supplementary Information
Other versions
The Marvel Studios phenomenon : inside a transmedia universe / Martin Flanagan, Andrew Livingstone, Mike McKenny.
id
99125204257306421