Details

Subject(s)

• Fund raising—United States [Browse]
• Nonprofit organizations—United States—Finance [Browse]

Notes

Includes index.

Contents

• What's new, what's hot, what's over, what's not. Nonprofits and the money they raise ; Creating a fundraising philosophy ; Be clear about what the money will do ; What you have to understand to begin fundraising ; The importance of a good board of directors
• Ask them, thank them, ask them again. Financial needs and fundraising strategies ; Thank before you bank ; Getting comfortable with asking ; Ask a real prospect ; How to ask ; Strengthening relationships by creating categories of donors
• Strategies for acquisition and retention. Multi-channel fundraising ; What successful mass appeals have in common ; Direct mail ; Online fundraising ; Using the telephone ; Special events ; Establishing voluntary fees for service ; Door-to-door and street canvassing ; Opportunistic fundraising
• Inviting current donors to make bigger gifts. Building major donor programs ; Setting up and maintaining recurring donor programs ; Legacy giving ; Setting up an endowment
• Using a campaign strategy for raising large amounts of money. What all large campaigns have in common ; Raising money for capital ; Endowment campaigns ; Conducting feasibility studies
• Budgeting and planning. Developing a budget ; Creating a fundraising plan ; The perennial question of clean and dirty money ; What to do in case of financial trouble
• Fundraising management. Infrastructure for fundraising ; Hiring a development director ; Using a consultant, coach, mentor, or trainer ; Dealing with anxiety
• You the fundraiser. Know what you need to know ; Working with your executive director ; Working with volunteers ; When you encounter ethical dilemmas
• Special circumstances. Raising money in rural communities ; Fundraising for a coalition ; When no one is paid ; When you are just starting out.

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ISBN

• 9781119209775 ((pbk.))
• 1119209773 ((pbk.))

LCCN

2016001660

OCLC

940795106

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