Competitive social media marketing strategies / Wilson Ozuem, University of Gloucestershire, UK and Gordon Bowen, Regent's University.

Format
Book
Language
English
Published/​Created
Hershey, PA : Business Science Reference, an Imprint of IGI Global, [2016]
Description
xx, 317 pages ; 29 cm.

Details

Subject(s)
Editor
Series
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Summary note
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
ISBN
  • 9781466697768 ((hardcover))
  • 1466697768 ((hardcover))
LCCN
2015041982
OCLC
929582972
Statement on language in description
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