Competitive social media marketing strategies / Wilson Ozuem, Gordon Bowen,[editors].

Format
Book
Language
English
Published/​Created
Hershey, PA : Business Science Reference, [2016]
Description
xx, 317 pages ; 29 cm

Details

Subject(s)
Editor
Summary note
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
ISBN
  • 9781466697768 ((hardcover))
  • 1466697768 ((hardcover))
LCCN
2015041982
OCLC
929582972
Statement on responsible collection description
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