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Princeton University Library Catalog
Competitive social media marketing strategies / Wilson Ozuem, Gordon Bowen,[editors].
Hershey, PA : Business Science Reference, 
xx, 317 pages ; 29 cm
Online social networks
Ozuem, Wilson, 1974-
Bowen, Gordon, 1950-
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"-- Provided by publisher.
Includes bibliographical references and index.
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Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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Competitive social media marketing strategies / Wilson Ozuem and Gordon Bowen, editors.