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Princeton University Library Catalog
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Competitive social media marketing strategies / Wilson Ozuem, Gordon Bowen,[editors].
Format
Book
Language
English
Published/Created
Hershey, PA : Business Science Reference, [2016]
Description
xx, 317 pages ; 29 cm
Details
Subject(s)
Internet marketing
—
Social aspects
[Browse]
Online social networks
[Browse]
Social media
[Browse]
Marketing
—
Social aspects
[Browse]
Editor
Ozuem, Wilson, 1974-
[Browse]
Bowen, Gordon, 1950-
[Browse]
Summary note
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
ISBN
9781466697768 ((hardcover))
1466697768 ((hardcover))
LCCN
2015041982
OCLC
929582972
Statement on responsible collection description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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Competitive social media marketing strategies / Gordon Bowen and Wilson Ozuem, editors.
id
99125216810806421