Coining for capital [electronic resource] : movies, marketing, and the transformation of childhood / Jyotsna Kapur.

Author
Kapur, Jyotsna [Browse]
Format
Book
Language
English
Published/​Created
New Brunswick, N.J. : Rutgers University Press, ©2005.
Description
1 online resource (xii, 196 pages) : illustrations

Details

Subject(s)
Summary note
Annotation Since the 1980s, a peculiar paradox has evolved in American film. Hollywood's children have grown up, and the adults are looking and behaving more and more like children. In popular films such as Harry Potter, Toy Story, Pocahantas, Home Alone, and Jumanji, it is the children who are clever, savvy, and self-sufficient while the adults are often portrayed as bumbling and ineffective. Is this transformation of children into "little adults" an invention of Hollywood or a product of changing cultural definitions more broadly? In Coining for Capital, Jyostna Kapur explores the evolution of the concept of childhood from its portrayal in the eighteenth century as a pure, innocent, and idyllic state-the opposite of adulthood-to its expression today as a mere variation of adulthood, complete with characteristics of sophistication, temptation, and corruption. Kapur argues that this change in definition is not a media effect, but rather a structural feature of a deeply consumer-driven society. Providing a new and timely perspective on the current widespread alarm over the loss of childhood, Coining for Capital concludes that our present moment is in fact one of hope and despair. As children are fortunately shedding false definitions of proscribed innocence both in film and in life, they must now also learn to navigate a deeply inequitable, antagonistic, and consumer-driven society of which they are both a part and a target.
Bibliographic references
Includes bibliographical references (pages 177-184) and index.
Source of description
Print version record.
ISBN
  • 0813537681 ((electronic bk.))
  • 9780813537689 ((electronic bk.))
  • 9780813535920 ((alk. paper))
  • 0813535921 ((alk. paper))
  • 9780813535937 ((pbk. : : alk. paper))
  • 081353593X ((pbk. : : alk. paper))
OCLC
68624294
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