The principles of Islamic marketing / Baker Ahmad Alserhan (Qatar University).

Author
Alserhan, Baker Ahmad [Browse]
Format
Book
Language
English
Published/​Created
  • Farnham, Surrey : Gower Publishing Limited, [2015]
  • ©2015
Description
xii, 246 pages : illustrations ; 25 cm

Details

Subject(s)
Notes
Revised edition of the author's The principles of Islamic marketing, 2011.
Bibliographic references
Includes bibliographical references and index.
Contents
Preface -- Understanding Islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding : brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective.
ISBN
  • 9781472460301 (hardback : alk. paper)
  • 1472460308 (hardback : alk. paper)
LCCN
2015005302
OCLC
930017824
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