Details

Subject(s)

• Mouse, Mickey (Fictitious character) [Browse]
• Merchandising—Specimens [Browse]
• Christmas shopping—United States—History—Sources [Browse]
• Advertising and children—Specimens [Browse]
• Popular culture in advertising—Specimens [Browse]

Issuing body

• Kay Kamen Incorporated [Browse]

Notes

• Title from cover.
• Catalogue and promotional book of Mickey Mouse merchandise for Christmas Holiday 1934, with printed instructions and costs on actual programs and promotional strategies for launching Mickey Mouse merchandising at the targeted stores, with pictures, diagrams, a fold-out plan for Mickey Mouse House and sample products including actual toy masks.
• Herman "Kay" Kamen secured the licensing agreement for all Disney merchandizing from 1932-1952 making Kay Kamen Incorporated the sole representive of Walt Disney Enterprises products.
• Pages are card stock paper with tipped on sheets.
• Princeton copy 1 Letter from R.C. Lockhart to Civelli dated August 31, 1934 regarding Mickey Mouse merchandise laid in.

Binding note

Publisher's spring-bound printed pictorial silver boards, pictorial Mickey Mouse within a Christmas garland on front.

OCLC

1340478054

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