[Christmas Promotion 1934]

Format
Book
Language
English
Published/​Created
New York: Kay Kamen Incorporated, 1934.
Description
47 pages : color illustrations ; 30 cm.

Availability

Available Online

Copies in the Library

Location Call Number Status Location Service Notes
Special Collections - Cotsen Children's Library 7210213 Eng 20Q unprocessed Browse related items Reading Room Request

    Details

    Subject(s)
    Related name
    Notes
    • Catalogue and promotional book of Mickey Mouse merchandise for Christmas Holiday 1934, with printed instructions and costs on actual programs and promotional strategies for launching Mickey Mouse merchandising at the targeted stores, with pictures, diagrams, a fold-out plan for Mickey Mouse House and sample products including actual toy masks.
    • Herman "Kay" Kamen secured the licensing agreement for all Disney merchandizing from 1932-1952 making Kay Kamen Incorporated the sole representive of Walt Disney Enterprises products.
    • Pages are card stock paper with tipped on sheets.
    Binding note
    Publisher's spring-bound printed pictorial silver boards, pictorial Mickey Mouse within a Christmas garland on front.
    OCLC
    1340478054
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