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Data-ism : the revolution transforming decision making, consumer behavior, and almost everything else / Steve Lohr.
Author
Lohr, Steve
[Browse]
Format
Book
Language
English
Εdition
First edition.
Published/Created
New York, NY : HarperCollins Publishers, [2015]
©2015
Description
xi, 239 pages ; 24 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Firestone Library - Stacks
QA76.9.C66 L64 2015
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Details
Subject(s)
Big data
—
Social aspects
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Electronic data processing
—
Social aspects
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Data mining
—
Social aspects
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Information technology
—
Social aspects
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Summary note
A technology reporter for the "New York Times" traces the rise of Big Data and explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years.
Bibliographic references
Includes bibliographical references (pages 217-229) and index.
Contents
How big is big data?
Potential. Potential. Potential
Bet the company
Sight and insight
The rise of the data scientist
Data storytelling: Correlation and context
Data gets physical
The yin and yang of behavior and data
The long game
The prying eyes of big data
The future: Data capitalism.
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Other title(s)
Dataism
ISBN
9780062226815 ((hardcover ; : alk. paper))
0062226819 ((hardcover ; : alk. paper))
9780062226822 ((pbk. ; : alk. paper))
0062226827 ((pbk. ; : alk. paper))
LCCN
2014048088
OCLC
861210012
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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