Targeted : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith.

Author
Smith, Mike, 1966- [Browse]
Format
Book
Language
English
Published/​Created
New York : AMACOM/American Management Association, [2015]
Description
xiii, 208 pages : illustrations ; 24 cm

Details

Subject(s)
Summary note
Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.
Bibliographic references
Includes bibliographical references and index.
Contents
The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.
ISBN
  • 9780814434994 (hardcover)
  • 0814434991 (hardcover)
LCCN
2014021250
OCLC
881280176
Statement on language in description
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