Growth hacker marketing : a primer on the future of PR, marketing, and advertising / Ryan Holiday.

Author
Holiday, Ryan [Browse]
Format
Book
Language
English
Published/​Created
New York, New York : Portfolio/Penguin, [2014]
Description
xxix, 111 pages ; 20 cm

Details

Subject(s)
Library of Congress genre(s)
Summary note
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"-- Provided by publisher.
Bibliographic references
Includes bibliographical references.
Contents
  • An introduction to growth hacking
  • It begins with product market fit
  • Finding your growth hack
  • Turn 1 into 2 and 2 into 4- going viral
  • Close the loop: retention and optimization
  • My conversion: putting the lessons into practice.
ISBN
  • 9781591847380 ((paperback))
  • 1591847389 ((paperback))
LCCN
2014016764
OCLC
879468751
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