Details

Subject(s)

• Marketing [Browse]
• Internet marketing [Browse]

Summary note

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"-- Provided by publisher.

Bibliographic references

Includes bibliographical references.

Contents

• An introduction to growth hacking
• It begins with product market fit
• Finding your growth hack
• Turn 1 into 2 and 2 into 4- going viral
• Close the loop: retention and optimization
• My conversion: putting the lessons into practice.

Show 3 more Contents items

ISBN

• 9781591847380 (paperback)
• 1591847389 (paperback)

LCCN

2014016764

OCLC

879468751

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