Market like you mean it : engage customers, create brand believers, and gain fans for everything you sell / Al Lautenslager.

Lautenslager, Al. [Browse]
[Irvine] : Entrepreneur Press, [2014]
xvi, 190 pages ; 23 cm


Summary note
  • "Consumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others, successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Embracing the simple truths provided, business owners master how to market to gain notice, be remembered, and get their ideal customers talking, sharing, liking, tweeting, AND buying. Lautenslager shows entrepreneurs how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and "-- Provided by publisher.
  • "Successful marketer Al Lautenslager takes business owners into the crowded houses of traditional and online marketing and reveals simple marketing truths to elevate their product, service, or brand above the noise, exciting their audience to take notice, take action, and get their peers, friends, fans, and followers to do the same"-- Provided by publisher.
Includes index.
Bibliographic references
Includes bibliographical references and index.
  • 9781599185354 (paperback)
  • 1599185350 (paperback)
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