LEADER 03474cam a22004338i 4500001 9988211253506421 005 20240819095110.0 008 140512s2014 mau b 001 0 eng^^ 010 2014013859 020 9781625272478 (hardback) 020 1625272472 (hardback) 035 (NjP)8821125-princetondb 035 (OCoLC)ocn879642395 035 |z(NjP)Voyager8821125 040 DLC |beng |erda |cDLC |dOCLCO |dBDX |dOCLCF |dYDXCP |dORX |dTWC 042 pcc 049 PULL 050 00 HD30.2 |b.W4645 2014 082 00 658.4/038 |223 084 BUS041000BUS063000 |2bisacsh 100 1 Westerman, George, |d1963- |0http://id.loc.gov/authorities/names/no2007116656 245 10 Leading digital : |bturning technology into business transformation / |cGeorge Westerman, Didier Bonnet, Andrew McAfee. 263 1410 264 1 Boston : |bHarvard Business Review Press, |c2014. 300 292 pages ; |c25 cm 336 text |2rdacontent 337 unmediated |2rdamedia 338 volume |2rdacarrier 504 Includes bibliographical references and index. 505 0 What is digital mastery? -- Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation. 520 "Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"-- |cProvided by publisher. 650 0 Information technology |xManagement. |0http://id.loc.gov/authorities/subjects/sh2008006980 650 0 Strategic planning. |0http://id.loc.gov/authorities/subjects/sh85128511 650 0 Organizational change. |0http://id.loc.gov/authorities/subjects/sh85095525 700 1 Bonnet, Didier. 700 1 McAfee, Andrew. 902 mnc |bs |6a |7m |dv |f1 |e20141120 904 mnc |ba |hm |cb |e20141120 914 (OCoLC)ocn879642395 |bOCoLC |cmatch |d20221117 |eprocessed |f879642395