Campaigning for president 2012 : strategy and tactics / edited by Dennis W. Johnson.

Format
Book
Language
English
Published/​Created
  • New York : Routledge, 2014.
  • ©2014
Description
xiii, 275 pages ; 23 cm

Details

Subject(s)
Related name
Contents
  • The Election of 2012 / Dennis W. Johnson
  • Part 1. The Primaries
  • The Challenges Facing Obama / David R. Rehr
  • The Republican Primary Season: Strategic Positioning in the GOP Field / Michael John Burton
  • Part 2. Money, Communication, and Issues
  • The Money Race: A New Era of Unlimited Funding? / Anthony Corrado
  • Advances in Campaign Technology / Julie Germany
  • Political Advertising: When More Meant Less / Evan Tracey
  • The Issues / Charles B. Cushman, Jr.
  • Jobs and the Economy: Campaign Rhetoric and Reality / Henry Sun and Dennis W. Johnson
  • Part 3. The General Election
  • Obama Campaigns for Re-election / Tad Devine
  • Outside Voices: Super PACs, Parties, and Other Non-Candidate Actors / Stephen K. Medvic
  • Romney for President: The Last 20th-Century Campaign / Thomas N. Edmonds
  • Democratic Strategy and Tactics During the General Election / Matthew J. Streb
  • Twelve for 2012: Consequential Choices by the Obama and Romney Presidential Campaigns / Michael Cornfield.
ISBN
  • 9780415842990 (hardback)
  • 0415842999 (hardback)
  • 9780415843003 (pbk.)
  • 0415843006 (pbk.)
LCCN
2012051435
OCLC
828833491
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