The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / Timothy R. Pearson.

Author
Pearson, Timothy R. [Browse]
Format
Book
Language
English
Published/​Created
New York : McGraw-Hill, 2011.
Description
xi, 240 p. ; 23 cm.

Details

Subject(s)
Summary note
Argues that the new methods of human communication require a new perspective on marketing, outlining a plan to reinvent the marketing industry by applying quantitative data and providing leadership in a new business landscape.
Notes
Includes bibliographical references (p. 219-232) and index.
Bibliographic references
Includes bibliographical references and index.
ISBN
  • 9780071788229 (pbk.)
  • 0071788220 (pbk.)
LCCN
2010047468
OCLC
742509931
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