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Princeton University Library Catalog
The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / Timothy R. Pearson.
Pearson, Timothy R.
New York : McGraw-Hill, 2011.
xi, 240 p. ; 23 cm.
Argues that the new methods of human communication require a new perspective on marketing, outlining a plan to reinvent the marketing industry by applying quantitative data and providing leadership in a new business landscape.
Includes bibliographical references (p. 219-232) and index.
Includes bibliographical references and index.
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