Details

Subject(s)

• Internet marketing—Case studies [Browse]
• Advertising campaigns—Case studies [Browse]
• Social media [Browse]
• Marketing—Management [Browse]

Related name

• Jones, Calvin [Browse]

Library of Congress genre(s)

• Case studies [Browse]

Notes

Includes index.

Contents

• The rapid evolution of (digital) marketing
• Dockers 'pants dance'
• The truth about smart
• Doritos Hotel 626
• Lynx Primal Instinct
• Rage against the Machine for Christmas number one
• Pizza Hut iPhone application
• The Photographic Adventures of Nick Turpin
• TurboTax Super Status
• The Spoonful
• In an Absolut world
• Wario Land 'Shake It' YouTube shake-up
• WALL-E
• The Best Job in the World
• Star Trek
• Shadow Napping
• The Ozometer
• Playing the City
• Lost in Space
• Online as it happens
• The Ephemeral Museum
• Pepsi Makes Your Day
• 12 cams create your rainbow
• World Malaria Day Twitter war
• Break the cycle
• Barack Obama 2008 presidential campaign: the 15 swing states
• Looking forward to a creative digital future.

Show 24 more Contents items

ISBN

• 9780749460624 (pbk.)
• 0749460628 (pbk.)
• 9780749460631
• 0749460636

LCCN

2010053866

OCLC

555673435

Statement on language in description

Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...