Consuming kids [videorecording] : the commercialization of childhood / the Media Education Foundation presents ; written & directed by Adriana Barbaro & Jeremy Earp ; produced by Adriana Barbaro ; co-producer, Jason T. Young ; a Media Education Foundation production.

Video/Projected medium
Northampton, Mass. : Media Education Foundation, c2008.
1 videodisc (67 min.) : sd., col. ; 4 3/4 in.


Library of Congress genre(s)
Summary note
Discusses the practices of a multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and video games to educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Video raises questions about the ethics of children's marketing and its impact on the health and well-being of kids.
Special features: "What parents can do" (10 min.); "Barney vs. Power Rangers" (8 min.); "Jolts and tricks" (8 min.).
Creation/​Production credits
Camera, David Rabinovitz ... [et al.] ; supervising editor, Andrew Killoy.
System details
Rights and reproductions note
All videos purchased by institutions are licensed for classroom viewing, public screening where no admission is charged, and closed-circuit viewing within educational institutions.
Narrator, Alex Peterson; Participants, Dan Acuff, Enola Aird, Michael Brody, Nancy Carlsson-Paige, Josh Golin, Allen Kanner, Velma LaPoint, Diane Levin, Susan Linn, Robert Reiher, Michael Rich, Gary Ruskin, Nick Russell, Juliet Schor, Betsy Taylor, David Walsh.
Language note
In English; closed-captioned.
  • Introduction (6:33)
  • The floodgates open (7:04)
  • By any means necessary (10:44)
  • Under the microscope (7:09)
  • Brand new world (6:12)
  • Cradle to grave (8:47)
  • Rewiring childhood (9:47)
  • Our future (7:55). Extras include: What parents can do (9:34)
  • Barney vs Power Rangers (7:51)
  • Jolts and tricks (7:15).
Other title(s)
Commercialization of childhood
  • 193286928X
  • 9781932869286
Universal Product Code
  • 897952001144
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...
Other views
Staff view

Supplementary Information