The economics and financing of media companies / Robert G. Picard.

Author
Picard, Robert G. [Browse]
Format
Book
Language
English
Εdition
2nd ed.
Published/​Created
New York : Fordham University Press, 2011.
Description
ix, 274 p. : ill. ; 23 cm.

Details

Subject(s)
Bibliographic references
Includes bibliographical references and index.
Contents
  • Media firms as economic and business entities
  • Business models, workflows, and value chains in media firms
  • Distribution and retail sales of media
  • economic forces affecting media
  • The influence of the general economy on media
  • Audiences and consumers
  • Media, advertisers, and advertising
  • Competition in media markets
  • Concepts in media financing and financial management
  • Capital markets and media firms
  • The development of large media companies
  • Trade and globalization in media products and services
  • Indicators of financial and economic health of media firms.
ISBN
  • 9780823232567 (cloth : alk. paper)
  • 0823232565 (cloth : alk. paper)
  • 9780823232574 (pbk. : alk. paper)
  • 0823232573 (pbk. : alk. paper)
LCCN
2010033993
OCLC
657270860
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...
Other views
Staff view