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Princeton University Library Catalog
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Campaign communication and political marketing / Philippe J. Maarek.
Author
Maarek, Philippe J.
[Browse]
Format
Book
Language
English
Published/Created
Chichester ; Malden, MA : Wiley-Blackwell, 2011.
Description
xiv, 268 p. : ill. ; 26 cm.
Details
Subject(s)
Political campaigns
—
United States
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Communication in politics
—
United States
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Marketing
—
Political aspects
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United States
—
Politics and government
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Summary note
"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
ISBN
9781444332346 (hardback)
1444332341 (hardback)
9781444332353 (paperback)
144433235X (paperback)
LCCN
2011001825
OCLC
663445407
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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