Campaign communication and political marketing / Philippe J. Maarek.

Author
Maarek, Philippe J. [Browse]
Format
Book
Language
English
Published/​Created
Chichester ; Malden, MA : Wiley-Blackwell, 2011.
Description
xiv, 268 p. : ill. ; 26 cm.

Details

Subject(s)
Summary note
"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."-- Provided by publisher.
Bibliographic references
Includes bibliographical references and index.
ISBN
  • 9781444332346 (hardback)
  • 1444332341 (hardback)
  • 9781444332353 (paperback)
  • 144433235X (paperback)
LCCN
2011001825
OCLC
663445407
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